In 2018, it is not enough just to consider how your web domain comes across to users and search engines on a desktop. That is an old mindset that overlooks the major trend that has been taking place in the past 7-8 years.
2016 was the tipping point when smartphones became more prevalent for internet usage than a standard laptop or desktop, seeing users engage on their 4G and WiFi at a more rapid rate than a standard computer.
This gear shift has forced online marketers to alter their personal thinking patterns and make a strategy that will suit these conditions.
Should you still be on the fence about the importance of mobile for search engine optimisation (SEO), consider the following reasons.
Proactive Searches On The Go
If a couple is out shopping on a Saturday morning and want to enquire about a restaurant for lunch, they will have a series of options on their stroll down the street. But if the choices are overwhelming, they will want to have something that informs them about the best option for their particular tastes. This is where mobile delivers the instantaneous hit of the information on hand, a benefit that a desktop simply cannot achieve. Far more searches are being conducted in this manner and having mobile compatibility ensures this traffic receives quality data, enticing more to follow.
Social Media Apps
SEO marketers need platforms where backlinks are crafted organically and traffic is being channeled from sources that maintain a degree of authority. With Facebook, Instagram, Twitter and YouTube producing content minute by minute on user timelines, these social media apps are providing incredible value to brands that need to boost their viewer numbers. The ease in which people can download and access an app is completely open and transparent, placing the emphasis on organisations to have a quality presence on these platforms.
Google and Bing have recognised with these advents in social change that they have to adapt to the behaviour of the market. 2015’s Google update would see a mobile-friendly approach taken whereby websites that were compatible to the iPhone, Samsung and Blackberry devices scored an advantage on those that weren’t. Brands who can tick this box ensure that key indicators such as bounce rates and load times are conditioned for the best possible user experience, a factor that search engines look more kindly upon.