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Top Reasons for Men to Get a Facial in Sydney

Face of a man

 

Many men may consider pampering activities like getting a facial in Sydney too feminine for their tastes. Indeed, most men do little more than shampoo their hair most days while women are notorious for the great deal of care they dedicate to their skin and hair.

The truth is, men care just as much about their appearance as women do. That’s why you go to the gym or get your haircut, because your outward appearance matters to you.

While you might not pay the same attention to your skin as a woman does, you will care when imperfections like blackheads, pimples and marks begin to appear. There’s no shame in getting a professional to take care of these issues for you and it’s immature to see such activities as effeminate.

Men who shun getting a facial Sydney are missing out on a great deal of benefits. Getting a facial Sydney should be seen the same way as getting a mechanic for your car; it’s expert work that can do the job better than you can.

 

Men have higher amount of oil in their skin

Men have higher levels of testosterone than women, which means that male bodies produce more oil than female ones. When the oil is not cleaned properly the it can clog the pores which leads to blackheads and pimples.

Getting a facial in Sydney means the oil will be extracted from the skin. It will target the oil that’s blocking the pores of your skin and help reduce the development of imperfections.

Doing this at home can present serious risks of causing major damage to the skin. This is why you should get a professional facial in Sydney from a trained specialist.

While men produce more oil this does not mean they all have oily skin. Getting a facial Sydney is great because the specialist will understand your skin type and perform a job that is appropriate for its individual needs.

Dry skin types will require a job that leaves the skin moisturized and hydrated. Oily skin types need services that work to decrease the level of shine, shrinks pores and exfoliates the skin overall.

 

Shaving will be smoother

No matter how often you shave, the act of continual dragging of a razor blade across the sensitive facial skin can lead to irritation. Inflammation, irritation and razor burn are common consequences of shaving over pimples.

A facial in Sydney will work to carry out a deep clean of the bumps and will soothe the irritated skin. The mix of essential oils, exfoliations, moistures and masks will address the negative side effects of regular shaving and make the skin feel smoother than ever before.

When the skin is smoother, a shave will be easier and less painful. Even those guys who aren’t worried about aging skin can benefit greatly from moisturizing daily for the sake of better shaves.

 

Learn from the professionals

Specialists who provide facials in Sydney will use better, highly effective skin care products that you won’t find over the counter. They will be able to demonstrate techniques on how to properly apply the products so that they can be used to their best effect.

While you are meant to enjoy the relaxation of getting a facial in Sydney, it is a good opportunity to ask questions of the specialist. You can find out what ingredients they are using and how they are being used to help you.

All in all, men can benefit greatly from seeking out a specialist for their skincare treatment. They will love the results they get and don’t need to disclose what they did to anyone if they feel embarrassed by the act of pampering themselves.

Why Your Business Needs a Public Relations Agency in Sydney

Why Your Business Needs a Public Relations Agency in Sydney

Hiring a PR agency Sydney is a major decision for any organisation to settle on.

 

First and foremost, there is a major cost involved for a company to opt in for.

 

Given the propensity for managers to side with internal departments and developing in-house solutions, the involvement of a third party can tend to complicate matters.

 

Yet in a city as diverse, populous and cutthroat as Sydney, there is a need to gain an edge and maximise potential from a public relations point of view.

 

Consider this another facet of brand messaging or marketing if you will, but more operations are viewing these services as a great means of gaining inside market knowledge and identifying opportunities they would have never recognised before.

 

Here we will run our eye over some of the advantages and benefits that your enterprise can gain by venturing down this lucrative path.

Keep The Brand Message Consistent

 

You might already have established a brand message in the loosest sense of the word. Whether you are a green company that looks after the environment, a grass roots organisation that hires local and buys local, or you are a luxury goods importer who brings in only the best of the best – each one can use a public relations agency in Sydney to their own benefit.

 

There is a need to not only communicate this promotional tone but to ensure that every email, every flyer, every poster, every slogan and every item that communicates the brand is on message. Consistency can slip when there is an absence of public relations expertise on the premises.

Gain Edge on Competition

 

Sourcing a public relations agency in Sydney might be a big step to consider, but what do you believe your competitors would be doing? If they are hesitating or in a transitional phase, the time might be now to swoop in and develop a professional relationship with a firm that can gain a footing in the market. These are bold and strategic moves that need to be decided upon when weighing up the positives and negatives, but one of the essential positives is elevating your position within your own niche in the city of Sydney.

New Pair of Eyes

 

A public relations agency in Sydney that is brought aboard a company enters the equation without any prior bias, no personal connections or a judgment on how you operate. They enter the fray only equipped with their expertise and understanding based on research and prior case studies. That freshness can be a major boost as a new pair of eyes can identify opportunities and address PR shortcomings that were not seen before, or not willing to be seen.

Managing Bad PR

 

Errors and mistakes are part and parcel of the growth phase of an enterprise. A public relations agency in Sydney that is on hand to manage these scenarios can make a world of difference. From sending out statements to crafting a message for clients and using proactive measures to rollout material that changes the subject and diverts attention is paramount in these cases. This is a facet that separates the decent PR firms from the great ones, as the time pressure is an extra element thrown in.

Networking With Established Brand

 

Becoming friendly and accustomed with a reputable public relations agency in Sydney can help in all manner of ways. The final of which is to be under the banner of a firm that has connections with a myriad of other partners and organisations, some of which might be prevalent to your business requirements. Just by opening a dialogue, you can be part of a broadcasting channel to meet with delegates, sales members and representatives of companies that can have like-minded goals and objectives.

The Benefits of 3PL Warehousing

Sealed boxes in warehouse

If you are looking for any stage of the procurement or fulfilment process to be managed there are plenty of companies that can help with 3PL warehousing Sydney. 3rd party logistics is a term that covers a broad range of activities in the logistics process including storing or shipping. Part of supply chain management, this service is crucial and may be offered by a single provider or by a facility that can handle the complete supply chain process.

 

An example of how this works is as follows: if a company has a product that it wants to transport to clients, they need a system to help. However, they don’t want to take control of this process, whereby orders have to be taken, the product has to be stored and then shipped to multiple different locations. The company will hire a logistics company who can take of all of these processes. In this instance, they may need to use 3PL warehousing in Sydney to store their products before shipment.

 

How can 3PL warehousing in Sydney help?

 

Fast delivery

Using a 3PL warehousing in Sydney will increase your delivery time. From time of order to time of delivery, the process used, and time taken will be sure to impress your customers. The systems your logistics provider uses will be state of the art and used to running logistics for a host of different companies. The best logistics providers will have warehouses throughout the country and so should be able to provide the best lead times for your product’s delivery.

 

Integration

Any logistics company worth its salt, will have numerous platforms across which they can integrate your products and give you exactly the service that you need. Integration should not be a long process and will include everything from packing, storing in 3PL warehousing in Sydney, as well as other areas around the country, and finally delivery. The integrated system will track everything using highly sophisticated software. If anything goes wrong in the order process, you will be able to see where and when. This will be useful for analyzing the efficiency of the supply chain management and where there can be improvements within the process.

 

Packaging

Allow your product to be packaged and stored at a 3PL warehousing in Sydney, will ensure quality every time. Most integrated services allow for you to customize the boxes, envelopes or whatever your product will be delivered in. You can put your own branding on the front, as well customizing the kitting used. This will ensure no discrepancy in the customers mind between who they ordered the product from and who it is delivered by, providing a complete brand experience.

 

Tracking

Outsourcing your supply chain management gives you the chance to concentrate on what your company is good at. There will be no need to spend money on systems as well as learning how to use them. With the help of 3PL warehousing in Sydney, you’ll be safe in the knowledge that your products are being delivered to the correct address on time. End to end tracking will be part of what they offer meaning customers can know when the product was sent and when it will be delivered. This ensure complete accuracy with every delivery.

 

Any 3PL warehousing in Sydney that you choose to work with is sure to save you money in the long run as well as time. An integrated inventory management system will help you with stock reporting, as well as distribution and product receipt. Both B2B and B2c channels can be covered by these systems taking away a lot of the worry with taking orders and delivering goods.

 

Best Ways To Create and Manage an Digital Marketing and SEO Budget

Digital Marketing

Sometimes you don’t have the resources to tackle digital marketing for your business by yourself. More and more businesses these days are looking for assistance in this area by professionals. One of the biggest issues faced when hiring an digital marketing agency and marketing professional is the cost involved.

This leaves many people asking the question “how much does digital marketing cost?”. That in itself is an impossible question, but there are ways you can go about managing and putting together a budget. But it is important, to do your research first, you cannot just pull a number out of thin air.

There needs to be justification as to why you are looking to spend the budgeted amount. If you can justify the cost well, then your team is more likely to be supportive of spending money. As well as this, you need to remember that every business is different and so will their SEO, and therefore costs aren’t the same.

Take a look below at some of the best ways to create and manage a digital marketing budget:

1. Expectation vs. Reality

A survey conducted by Higher Visibility in 2017 found that over 70% of small businesses budget less that $100 a month for digital marketing. Now this comes back to doing your research. Just a quick search online will show that quality SEO doesn’t come cheap.

Yes, there are places out there offering cheap SEO, but you need to be wary of those places, as further discussed in the next point. The promise of getting to the first page of Google for cheap prices can be tempting, but in the long run these results aren’t usually sustainable and can do more harm than good.

It also helps if you have some basic knowledge of SEO. That way when you ask a potential agency about the way they do SEO for their clients you will have a better idea of if that is something which aligns with your business.

Also remember that SEO results don’t present themselves in a nice straight line. It can get messy and it does take a long time to see results, especially if you are a new business/ website. SEO is a long term strategy and your efforts need to reflect that.

2. Wary of Cheap Digital Marketing

As touched on above, SEO isn’t cheap and those claiming to offer cheap quality SEO should be approached with caution (if at all). Remember, this is your business and you are the one who will take the blame if something goes wrong because you hired an digital marketing agency that didn’t have your interests at heart.

The issue with cheap SEO and quick results are that the tactics used to achieve this aren’t exactly on Google’s good list. This can result in your website receiving a penalty, and some penalties can be a serious as your website being banned from Google search engine results.

So think about the question, is this something you really want in the hands of an incompetent agency? Probably not! Yes, SEO does cost a bit of money, but the return on investment is quite high considering other forms of marketing, like print or television advertisements.

3. Manage Resources Properly and Set Goals

Have an idea of what you want SEO to achieve and what actions need to be taken to achieve this. Then you need to set measurable goals to understand whether the agency has been successful enough.

There are a few things you should look at as a priority. Firstly, your website needs to be accessible by Google, they need to be able to properly crawl your website. The website speed needs to be fast as well as ensuring your site is compatible on all devices.

Secondly, the content on your website needs to be unique (compared to both other websites and other pages on your own website). Your content needs to be of a high quality and something that users are looking for. As well as this, you should also be looking to update your content regularly, 2-3 times a week.

Lastly, you need to think about how you are going to get backlinks. Backlinks form a major component of SEO and the more high quality and relevant backlinks you have, the better message it sends to Google. When it comes to backlinks you should think about having quality over quantity!

With all these ideas in mind, you need to attach goals to them. In the past, businesses measured success solely on keyword rankings. While this is still an important component, it shouldn’t be the only component.

You should also look at:

  • Improving your organic sessions by a certain amount each month.
  • Increasing your conversion rate by a certain amount each month.
  • Growing your revenue by a certain amount each month.

How Social Media Boosts Your SEO Efforts

What started as an unusual relationship between one practice and a new entity has blossomed into an intrinsic relationship.

The ability to achieve a higher search engine standing is the world of search engine optimisation (SEO). While this practice has been around for a while, brands like Facebook, Twitter, Instagram, YouTube and more are relatively newcomers on the stage despite being part of the mainstream conscious for a decade or longer.

What has occurred since is a major overlap as marketers see the benefits that arrive through these brands. Here are the key factors why they are engaging with these sites on a daily basis.

Costs

Inclusions on these platforms are entirely free. Outside of boosting posts through selective paid advertisements, there are no overheads for managers to be concerned about. This freedom of access is incredibly liberating for organisations of all persuasions.

Brand Awareness Booster

When consumers want to examine a product or service, there will be products that inherently come to mind. Whether it be Apple with computers or Honda with motor vehicles, optimisers need to have brand awareness as a core component of their strategy. With a strong presence on Facebook, Instagram and Twitter, this inclusivity boosts your standing and drives user engagement.

Caters To An Organic Audience

When online marketing experts venture out to the market, they are looking for communities of people to speak to. From billboards that target a commute of people to newspapers that identify a niche of readers, Facebook, Instagram and Twitter already hosts a variety of demographics that are waiting to be advertised to. They won’t see it that way as a user, but you will as the brand.

Multimedia Integration

To craft a genuine optimisation strategy, you have to garner content that doesn’t just attract the eye, but keeps the attention for prolonged periods. This is where multiple studies have illustrated one key element that works – multimedia integration is a sexy addition to your content strategy. With social media platforms being user friendly whereby videos, GIFs, images and audio files can be shared instantaneously, that inclusion is not forced. It is just part of the process.

Builds Your Backlinking Profile

To be an optimiser of any repute, you require a series of backlinks from external sources to drive traffic that is viewed through the eyes of Google as organic. Social media sites fit this narrative ideally to channel communities of people and different brands to link back to your domain and craft a network that operates efficiently.

How social media boosts SEO

social media

A common question that gets asked by many businesses embarking on their SEO strategy is, does social media really help SEO? This article illustrates how social media does actually contribute to your overall SEO strategy. There are many elements that go into boosting your online presence, some are easy to implement, and others are more technical and may require you to outsource your SEO activities.

Social media tasks are one of those activities that most businesses can do. Even if you don’t have an internal marketing team or you are too busy to do it yourself, you’ll likely have someone on your team that can take on the responsibility of social media outreach.

Seeing as how social media tasks can be easily implemented in-house and don’t take a whole lot of skill, as well as it having an impact on SEO, it’s important that this is part of your overall online strategy.

Here are key ways in which social media can help boost SEO.

They are credible, external online platforms

If you have done some quick Google searches on whether social media impacts your online ranking, you may have come across various articles that say social platforms don’t contribute to a direct ranking factor.

The reality is Google’s algorithms are forever changing. What may have been accurate 1 year ago, may not be relevant anymore. Sometimes it’s better to use common sense or “SEO sense” to determine your online actions.

Google isn’t one for announcing strategies on how to boost your SEO. They don’t want businesses creating strategies that are unnatural and not relevant to the end user.

However, what we do know is that Google prioritises websites of importance and authority. Social media platforms are known to contain informative articles, tips, advice and videos. Therefore, it’s common sense to have your website and blog pages associated with such platforms.

There are many sites out there that you can post blogs, articles and information on. However, how many of these have you heard of before? How many of them receive a good amount of traffic to make your postings worth it? How many will actually negatively impact your online ranking strategy? At least with social media platforms, or at least the well-known ones, you don’t need to worry that it could negatively impact your strategy. Ensuring your activities aren’t damaging your online efforts is just as important as conducting activities that you know will boost your online visibility.

You can gain more links

When you have content, images and a call to action that really engages with your audience the chances of getting shares increase. These links that come from social media shares are what can give you the SEO boost that you’re after.

If you are regularly posting content and blogs on multiple social media platforms, such as Twitter, Facebook, Pinterest, LinkedIn and Google+ on a weekly basis, this gives you an even greater chance of increasing your links.

Also, gaining these links will occur over a period of time, not all at once. Gaining links all at once is something that Google heavily frowns upon. Typical black hat SEO tactics that focus on purchasing links, which can see you gain 100 links all at once, is a completely different strategy to slowly gaining legitimate links via social media.

It helps build your brand and audience

Nowadays, businesses need to be online to have a healthy brand. It’s not because this is the one and only way to attract customers, because it’s not. You can attract customers via direct mail, telemarketing, word-of-mouth or e-marketing. However, even these tactics won’t work as well as they should without some sort of online presence that the receiver can link back to.

This is because in today’s world an online presence isn’t just about having an information hub for your product or service. It’s also a key factor in brand credibility. Having a website is one way you can show your credibility, however a website alone is becoming a less powerful way to demonstrate your business credibility. Today, anyone can really build a website.

However, social media brings with it a different sense of credibility. It shows your day-to-day business activity, your followers, comments, likes and reviews. It represents to your current and potential customers how “active” your business really is.

So, how does credibility help with SEO? Simple. The larger your audience becomes via social media, the more your brand awareness you will receive. Not just brand awareness, but credible brand awareness. This will encourage more people to click on your link when they see you come up in a Google search and click through rates are important for boosting SEO.

For example, let’s just say you were a fan of cooking and you decided to follow a “cooking equipment” company on social media due to the great recipes they were posting.  You like, share and engage with this brand on daily basis because of their content. Then one day you decide that you need a new fry pan. You do a quick Google search for “cooking equipment”, which is a keyword that this business is ranking for and you come across the company you follow for recipes. Because this brand has now built up a rapport with you online and has earned your trust through engaging content, you are more likely to click on their link. If this brand didn’t build a relationship with you via social media, would you have clicked on their random link? The answer more than likely would be no.

Social media really needs to go hand in hand with your SEO activities. Just say you have a great SEO strategy and you are ranking for all your chosen keywords. Your company may come up in a user’s search, however, when they decide to do further research about you via Facebook and see you have posted twice in a year and only have 50 followers, they may feel inclined to go elsewhere. Your competitor may have a great social media presence, followers and reviews. At the end of the day, your product or service may be just as good as your competitors, but because of the credibility they may have built via social media, you could see your business miss out on the sale.

 

You may start appearing in “related searches”

We’ve established that the more your social presence and followers grow, the more likely you will be seen as a credible product or service to your target market.

This in turn can lead to individuals typing into their search engines the following formula – “your brand name + product/service”. For example, you may have a clothing label. You sell t-shirts, jeans and jackets. A customer is after a new jacket and because they follow you on social media, your brand has become credible and memorable. Therefore, they type the formula “your brand name + jacket” as their search. As more people do this type of search, then you could start appearing in related searches.

The reason for this is that Google will start to associate your brand name as a credible source for jackets. Therefore, when people type in a jacket related search, you could appear in “searches related to jackets”.  These related searches are at the bottom of the page when you type something in Google’s search engine.

You can incorporate a video strategy

We’ve all heard that content is king when it comes to an SEO strategy. Part of your content creation should be engaging videos. YouTube is a great social media platform that can help you boost your links via videos.

You don’t need to go to the effort of creating a whole bunch of new content for your videos. Simply tweak the headline of your blogs and turn these into videos. Remember not to forget keywords in the headline, descriptions and transcript of your videos. These are all great for your online search ranking.

Think about when you do a search on something you need help with. For example, if you type in Google “Top cleaning tips” and click on the videos tab, you will see various videos helping with this issue. The more specific you can be, the more likely your video will appear for its related search topic.

To see what people are searching and sharing when it comes to your industry, do a quick search using BuzzSumo. You can simply type in your industry keywords and it will give you a list of the top web pages that are being viewed, shared and liked across social media platforms. Take this information and start creating videos that relate to these interests.

Even if you have a product, you can still create some great informative videos. For example, you can provide videos on “how to get the most out of your product” for your current customers and those thinking of purchasing from you. You can also share tips and advice on topics related to your product. For example, you may sell bicycles. You can create a series of videos on the best bicycle routes and paths in various suburbs.

SEO works best when incorporated with the marketing mix

As most of us are aware, there are many tactics that can be used when it comes to your online ranking strategy. There are directories that you can post on, blogging, keyword placement, building the right website structure, user experience and the list can go on.

The point is, all these factors work hand in hand to boost your ranking performance. Yes, you can concentrate on one activity and it may help boost your rankings, slightly. But when you combine a mix of activities, this is seen as the most credible form of SEO and can help you be seen online.

Having a strategic and consistent social media presence is one of these tactics that works together with other SEO activities. Social media posting can be an online rankings strategy in itself, but without all the other factors tying into it, it won’t work as well.

Same goes for great content. You can have content that is informative and has good keyword placement, yet you aren’t getting in front of a big enough audience. This is where social media can help.

 

If you are ever skeptical about whether to put the time and effort into social media when you are trying to concentrate on your SEO efforts, then the short answer is yes, social media should be one of the priorities in your overall strategy.

Social media works because the well-known ones are credible online platforms. We know that thousands of people every day use these sites and go to them for information, stories and videos.

They help create links through link sharing and can help build your audience and brand, which will also help with click-trough’s and influence what people type into search engines, both of which are crucial to SEO.

Although social media may not reign supreme when it comes to Google’s algorithms, it’s still a crucial part of the marketing mix. As mentioned before, you never know when and how Google’s algorithms can change. Maybe 6 months from now, social media will play a larger role in SEO. If you already have a consistent strategy, then you’ll be ahead of the game.

So next time you second guess whether to spend that hour doing some social media postings, make sure you take the time to make it happen.

Best Multimedia Content For SEO Purposes

Online marketing is a diverse practice that caters to all types from all corners of the globe. When it comes to optimising your search engine results page (SERP) through the practice of search engine optimisation (SEO), there are tools at your disposal to accelerate a process that takes months to achieve genuine success.

One of those outlets is multimedia. This is a major facet of any successful content strategy that strives to attract attention and maintain it for sustained periods.

So what comprises the most important types of multimedia? Here are the essential media forms your brand should be taking advantage of.

Podcast

Podcasting has become a worldwide phenomenon over the past 5 years, even though progressive brands have been engaging this form of multimedia for over a decade in some cases. By hosting interview sessions and discussion panels that debate the hot topics of a niche, from sports to music, entertainment, politics and technology, this type of media has illustrated to be one of the great drivers of traffic by engaging users on an intimate and personal level.

Image Galleries

If Instagram has taught brands anything, it is that well crafted images sell. Whether filtering is brought in to help smooth or enhance a picture in isolation, a series of well-shot images can add genuine value to a website that needs to portray themselves as professional but also visually in tune with the niche they are marketing. This multimedia form can be promoted with an Instagram integration tool or a widget that plugs in a collage of photos from a single source.

GIFs and Memes

Depending on what brand you are and what that core messaging speaks to, an inclusion of humour can be a tremendous means of including more people in the conversation. Organisations have a reputation for being stale and closed off entities that don’t showcase any personality. Not only do GIFs and memes help to tackle that challenge, it happens to boost optimisation by scoring more clicks, impressions and shares.

Video

The top of the pops when it comes to multimedia content for SEO is video. With the likes of YouTube and Vimeo helping brands to integrate HD shorts, instructional productions and commercials in high quality, the freedom to stream through WiFi and 4G makes this process all the easier to run. Mobile’s adaptability to run video on smartphone applications ensures that video is the number one choice for all online marketers.

Why Organic SEO Is Superior To PPC

The game of achieving the top result of a search enquiry was never in the thought process of marketers years ago. This was an old school art form that required boots on the ground with commercials placed in every newspaper, magazine and radio/television spot money could buy.

Today online marketers are dealing with an entirely new and unique set of circumstances. In this context, there are two practices that divide opinion – search engine optimisation (SEO) and pay-per click (PPC).

They can be considered two sides of the same coin, both with the aim of delivering more clicks, impressions and shares. Yet how they go about that end result is entirely different on a philosophical and practical level.

So what is the superior option? Here we will outline the merits of the long-term strategy with SEO having a number of advantages over PPC.

ROI

The return on investment (ROI) is something that can be measured how ever often a business manager likes, but the best course of action is to see a campaign grow organically without the need to invest funds consistently. This is what SEO achieves by requiring initial attention before developing of its own accord through clever elements of integration such as keywords.

Authenticity and Trust

Whether you are examining this practice from the perspective of the end user or the search engine, there is an inherent trust and authenticity that comes from an organic listing that cannot be matched by a commercial spot. Advertisements are seen for what they are – promotions that have been paid for by the brand. A high listing requires boxes to be ticked and is achieved by impressing Google and the community at large.

Playing The Long Game

Should your domain not be a fad that is only in existence for a 15-minutes of fame window, then a well orchestrated and executed SEO endeavour will reap rewards in the months and years that a PPC campaign could only dream of. Having a platform that allows you to develop something that is more sustainable with a greater lifespan is an asset that companies should not overlook because it is a framework that can almost take as much time to tear down as it does to build up. PPC campaigns always have to start from scratch whereby a website that is already competitive can score more views by tweaking their existing presentation.

Why PPC Is Superior To Organic SEO

The great divide for online marketers has often revolved around two central strategies. On one side of the fence is search engine optimisation (SEO). On the other is pay-per click (PPC).

Each technique has illustrated over time to be incredibly effective and its success or failure will come down to the execution and circumstances in which it is implemented.

So which option is superior? The truth to the matter is a duel approach helps to balance the short and long term objectives of a brand need to score results on the web.

However, most SMEs do not have the scope to balance these tasks simultaneously with stretched resources, leaving one to be prioritised over the other.

Here we will build the case to argue in favour of PPC over SEO.

Instant Ranking Boost

The most obvious benefit to opt for a PPC advertisement on Google, Facebook or elsewhere is the instant sugar rush of having your brand at the top of the agenda. This is not always the case and will depend on the level of investment and the competition of that keyword, but while an SEO strategy takes months of intricate thinking and testing, your name is suddenly rushed to the front of the queue. It bypasses the need to improve brand awareness, to include backlinks and to tick many of the boxes that makes SEO an arduous process.

Geo-Targeting Tool

With PPC ads becoming all the more popular, sites like Facebook and Google have given brands more tools in their toolkit to market to the right demographic. One of these is the radius and postcode identifier that will ensure users from those locations are made aware of the marketing campaign.

More Budgetary and Time Control

Some marketers have too much of an ego to invest cash to artificially boost a campaign, but those parameters are entirely down to your own constraints. Facebook for example offers a minimum $1 per day boost to score more impressions, but the limit is up to your own scope and resources.

An SEO endeavour will see marketers chase good after bad as the long-term approach sees more risk. Particularly if new competitors come into play or an algorithm change is introduced – optimising can rarely be predicted. The PPC option is short, sharp and shrift to showcase campaigns that have a lifespan of your own making. Quite the benefit and a big improvement on a brand’s short-term standing.

Why Mobile Matters For SEO Operators

In 2018, it is not enough just to consider how your web domain comes across to users and search engines on a desktop. That is an old mindset that overlooks the major trend that has been taking place in the past 7-8 years.

2016 was the tipping point when smartphones became more prevalent for internet usage than a standard laptop or desktop, seeing users engage on their 4G and WiFi at a more rapid rate than a standard computer.

This gear shift has forced online marketers to alter their personal thinking patterns and make a strategy that will suit these conditions.

Should you still be on the fence about the importance of mobile for search engine optimisation (SEO), consider the following reasons.

Proactive Searches On The Go

If a couple is out shopping on a Saturday morning and want to enquire about a restaurant for lunch, they will have a series of options on their stroll down the street. But if the choices are overwhelming, they will want to have something that informs them about the best option for their particular tastes. This is where mobile delivers the instantaneous hit of the information on hand, a benefit that a desktop simply cannot achieve. Far more searches are being conducted in this manner and having mobile compatibility ensures this traffic receives quality data, enticing more to follow.

Social Media Apps

SEO marketers need platforms where backlinks are crafted organically and traffic is being channeled from sources that maintain a degree of authority. With Facebook, Instagram, Twitter and YouTube producing content minute by minute on user timelines, these social media apps are providing incredible value to brands that need to boost their viewer numbers. The ease in which people can download and access an app is completely open and transparent, placing the emphasis on organisations to have a quality presence on these platforms.

Algorithm Changes

Google and Bing have recognised with these advents in social change that they have to adapt to the behaviour of the market. 2015’s Google update would see a mobile-friendly approach taken whereby websites that were compatible to the iPhone, Samsung and Blackberry devices scored an advantage on those that weren’t. Brands who can tick this box ensure that key indicators such as bounce rates and load times are conditioned for the best possible user experience, a factor that search engines look more kindly upon.