Online marketing is a diverse practice that caters to all types from all corners of the globe. When it comes to optimising your search engine results page (SERP) through the practice of search engine optimisation (SEO), there are tools at your disposal to accelerate a process that takes months to achieve genuine success.
One of those outlets is multimedia. This is a major facet of any successful content strategy that strives to attract attention and maintain it for sustained periods.
So what comprises the most important types of multimedia? Here are the essential media forms your brand should be taking advantage of.
Podcasting has become a worldwide phenomenon over the past 5 years, even though progressive brands have been engaging this form of multimedia for over a decade in some cases. By hosting interview sessions and discussion panels that debate the hot topics of a niche, from sports to music, entertainment, politics and technology, this type of media has illustrated to be one of the great drivers of traffic by engaging users on an intimate and personal level.
If Instagram has taught brands anything, it is that well crafted images sell. Whether filtering is brought in to help smooth or enhance a picture in isolation, a series of well-shot images can add genuine value to a website that needs to portray themselves as professional but also visually in tune with the niche they are marketing. This multimedia form can be promoted with an Instagram integration tool or a widget that plugs in a collage of photos from a single source.
GIFs and Memes
Depending on what brand you are and what that core messaging speaks to, an inclusion of humour can be a tremendous means of including more people in the conversation. Organisations have a reputation for being stale and closed off entities that don’t showcase any personality. Not only do GIFs and memes help to tackle that challenge, it happens to boost optimisation by scoring more clicks, impressions and shares.
The top of the pops when it comes to multimedia content for SEO is video. With the likes of YouTube and Vimeo helping brands to integrate HD shorts, instructional productions and commercials in high quality, the freedom to stream through WiFi and 4G makes this process all the easier to run. Mobile’s adaptability to run video on smartphone applications ensures that video is the number one choice for all online marketers.